IF
The brand IF originates from 2019, stemming from my contemplation on what is eternal—'Beauty is eternal'. IF offers a lifestyle of beauty, a lifestyle that can help professionals become a better one of themselves.Pure
The pure IF logo is composed of fourteen square blocks, symbolizing neatness and rigor.Round
The rounded IF logo is enveloped by a large rounded rectangle, symbolizing inclusiveness and comfort.Spacing
There is a gap between each block of the IF logo, symbolizing that beauty is created by distance.